Who is Ashley ‘Shep’herd

With more than a decade in hospitality—spanning catering sales, restaurant partnerships, events, and brand building—I’ve worn just about every hat in the industry. What I discovered along the way? My real passion is helping new and high-quality brands find their place in a crowded market.

Why Shep the Rep?
I started Shep the Rep to give innovative spirits and hospitality brands the spotlight they deserve. My mission is simple: connect the right products with the right people—bars, restaurants, retailers—and make sure those products don’t just sit on a shelf, but truly shine.

What I Believe
The best brands are built on care and authenticity. Whether it’s a woman-owned distillery, a zero-sugar liqueur, or a tequila with deep heritage, every bottle has a story worth telling. My job is to make sure people hear it.

At the Core
This business is about relationships. I bridge the gap between emerging brands and industry pros, creating opportunities where both sides thrive. And I believe the process should always feel approachable, creative, and—let’s be real—a little fun.